BeAuthentic: Listicles

March 11, 2016

I wrote ten listicles based on Motivate’s target markets and services. Some of the topics were influencer marketing, facts about the Hispanic and LGBTQ markets, and the differences between millennials and Generation Z.

One of the listicles I wrote, “10 Facts About The African-American Market,” was the number one listicle clicked among the first wave of listicles released for the BeAuthentic website. The listicle focused on the differences between the general African-American market and African-American youth. The information gathered was from notable publications such as Nielsen and Pew Research.

Be Authentic: Factoids

March 17, 2016

I researched and wrote the copy for over 75 factoids on the African-American, Asian, Hispanic, LGBTQ, mature and millennial markets for Motivate’s BeAuthentic site. The factoids were a significant part of the launch of BeAuthentic. On each market’s landing page three factoids appeared with the option to view more. The email for the website’s debut was opened by 943 people.