Experience

eREACH
Digital Marketing Associate
October 2018–December 2023
•Led digital marketing and search engine optimization (SEO) campaigns for over 50 accounts
•Wrote and optimized clients’ content to rank on the first page of search engine results for targeted high-search volume keywords, improving organic search traffic by 200 percent
•Redesigned and overhauled clients’ websites to help them stay competitive and function properly
•Improved clients’ local page click-thru rate (CTR) by over 30 percent
•Created prospect lists, performed email outreach, and obtained high-Domain Authority backlinks from education (.edu) and government (.gov) websites
SEO Intern (Paid)
July 2018 to October 2018  

MKTinsite
Digital Marketing Intern (Paid)
March 2018–June 2018
•Wrote seven listicles and created a content calendar for social media platforms
•Created supplementary advertising material such as a business card and a PowerPoint deck
for the business

Motivate Inc.
Marketing Intern (Paid)
December 2015–February 2017
•Researched, collected, and analyzed demographic information on the Asian-American, African-American, Hispanic, LGBTQ, mature, military, and millennial markets
•Created rich content for the company’s first online news ecosystem, crafting a social events calendar with nearly 200 events, writing 75 factoids and 10 listicles
•Monitored online traffic using Google Analytics and produced monthly reports on Motivate’s website’s performance

Skills
•SEO—Conducted keyword research, and monitored clients’ and competitors’ website traffic using Ahrefs, SEMrush, Moz Pro, and Majestic
•Google—Monitored clients’ digital performance with Google Search Console, Business, and Analytics 4
•Graphics—Used Shutterstock, Canva, and Design Pickle to create, design, and obtain graphics for clients
•Graphic Design—Experience using Adobe InDesign, Photoshop, and Illustrator
•Microsoft—Experienced in using Microsoft Office Suite (Excel, PowerPoint, Office, and Outlook)
•WordPress—Edited and added new content to clients’ websites using WordPress
•Web Crawls—Ran site diagnostics using Link Research Tools, Lumar (Deepcrawl), and Screaming Frog
•Editing—Helped improve content performance using Jasper AI, Surfer SEO, and Grammarly
•Client Management—Maintained client relationships and led strategy meetings using Zoom and RingCentral
•Social media management—Managed and created weekly posts for Ocean Connectors’ & Motivate’s Facebook, Twitter and Instagram accounts using Hootsuite
•Email marketing—Used MailChimp to send weekly email updates to over 400 subscribers for the San Diego State University Ad Club

Related Experience
Ad 2 San Diego Communications Co-Chair
July 2017–December 2019
•Wrote, edited, and sent weekly emails with an average open rate of 19 percent
•Helped maintain the website and assisted in creating content for social media channels (Facebook, Instagram, and LinkedIn)

Ad 2 San Diego Public Service Campaign Member
December 2015–May 2017
Marketing & Social Media Strategist for the American Diabetes Association—San Diego
•Helped create a social media marketing campaign to promote ADA’s Tour de Cure biking event
•Wrote copy for social media posts on ADA’s Facebook, Instagram & Twitter accounts

Research & Social Media Strategist for Ocean Connectors
•Researched and analyzed nearly 50 social media influencers for the organization to follow
•Used Canva to create content for Ocean Connectors’ social media accounts

Certifications
Google Analytics Certification
Google Ads—Display, Measurement, and Search
HubSpot Academy—SEO, SEO II, Content Marketing, and Digital Marketing

Education
San Diego State University
May 2016
Bachelor’s Degrees in Advertising and Film Studies
•Major: Journalism, Emphasis in Advertising
•Major: Television, Film and New Media, Emphasis in Critical Studies